Alcohol Education 

Advocates of Drinking Responsibly

IWBDA members are comitted to being "part of the solution" in the prevention of Advocates of Drinking Responsibly Beer distributors and brewers are absolutely committed to reducing drunk driving, illegal underage drinking and alcohol abuse. They are deeply involved in the communities in which they live and do business. The industry has spent over $200 million over the last 10 years to fund research, public safety, and education and prevention campaigns to curb alcohol abuse.   

Southwest Distributing Company 
Contact: Ken Sharp
301 Industrial Parkway
Creston, IA 50801
641.782.8118

Educate Youth on Underage and Illegal Drinking:   

• Distributed "Let's Talk" brochures to 7 Hy-Vee Food Stores with service counters and 11 other food outlets.
• Placed approximately 50 "We ID"door statics in all off-premise convenience stores.
• Distributed Drivers License booklets to approximately 80 on-premise accounts.
• Distributed 6 special event planners.
    

Promote the Responsible Use of Our Product:

• Placed approximately 2,300 "Alcohol Awareness Tags" on all in-house generated point-of-sale to both on and off-premise accounts throughout our marketing area.
• Distributed 65 "We ID" buttons to on and off-premise wait staff and store clerks.

Retailer/Server Training:

• Distributed Training For Intervention ProcedureS (TIPS) brochures to 38 on-premise accounts to help generate interest in the program.
• Distributed approximately 7,500 I.D. bracelets to various special events and on-premise accounts to aid in identifying underage drinkers.
• Handed out 65 Drivers License booklets to servers to aid in identifying fake and minor’s drivers licenses.

Partner with Law Enforcement:

• Distributed 100 Drivers License booklets to all on and off-premise accounts at the request of local law enforcement agencies.  These booklets aid retailers in identifying fake ID’s and underage drinkers