IWBDA members are comitted to being "part of the solution" in the prevention of Advocates of Drinking Responsibly Beer distributors and brewers are absolutely committed to reducing drunk driving, illegal underage drinking and alcohol abuse. They are deeply involved in the communities in which they live and do business. The industry has spent over $200 million over the last 10 years to fund research, public safety, and education and prevention campaigns to curb alcohol abuse.
Contact: Ron Kirchhoff
5035 Chavenelle Road, P.O. Box 692
Dubuque, IA 52004
Educate Youth on Underage and Illegal Drinking:
•Distributed “WE ID” and “Prevent Don’t Provide” posters, danglers, cooler door stickers, window stickers, table tents and neons to both on and off-premise accounts.
•Incorporated the “WE ID”, “Enjoy Responsibly”, and “Our World – Our Responsibility” message on all points-of-sale in both on and off-premise accounts.
Promote the Responsible Consumption of Our Product:
•Placed a permanent billboard year round advertising using a designated driver on Central Avenue in Dubuque.
•Provided 200,000 wristbands for events.
•Banners for events always carry a responsibility message.
•Provide cab service for New Year’s Eve in Clinton. Provided over $1,200 in Cab Vouchers during key holiday periods – distributed by sales reps at local on-premise accounts. Partnered with 5 local cab companies.
•Provide a year round cab program to 160 7G employees ensuring them a safe ride home at all times.
•Ran continual public service announcements on 4 local radio stations, stressing the importance of responsible drinking and designated drivers year round. Heavy play of PSA’s during holiday focus periods.
•Featured the “Responsibility Matters” logo on all in-house signage.
•Displayed the “Responsibility Matters” and/ or “Our World – Our Responsibility” posters and banners at special events.
•Implemented a “Good Sport” program at sporting events, concerts, fairs and festivals. This program encourages responsible consumption and behavior among adult fans and consumers.
•Distributed “Party Code – Party Responsibly” booklets to participating accounts.
•We host Training For Intervention ProcedureS (TIPS) training courses in our hospitality room.
•We sponsor local TIPS trainer to provide Training For Intervention ProcedureS (TIPS) workbooks at a reduced cost to the retailer.
•Offered “WE ID” and “Prevent Don’t Provide” training material to all retail establishments to train them on the importance of properly identifying consumers of legal drinking age.
Partner With Law Enforcement:
•Provided 250 Drivers License ID books to the Dubuque, Jackson, Delaware and Clinton County law enforcement agencies, as well as numerous licensed accounts.
•Actively involved with the Iowa Alcohol Risk Reduction Committee.
•Provide safe boating information for all marinas in our area and boating safety events.
•Financed 1,200 Holiday Designated Driver and Boating Safety spots on local television with the Dubuque County Sheriff’s Office and the Dubuque Police Department.