The beer industry actively promotes responsible consumption of our products and is making a difference.
Is it Effective?
The three-tier system has far exceeded its framers' expectations. It has produced a beer market that is efficient, highly competitive, extremely responsive to local concerns and control and is unencumbered by pre-prohibition abusive marketing practices.
Because of the three-tier system, beer is among the best "deals" in the marketplace today. It is clear that the three-tier system is more necessary than ever to protect consumers and government revenue, as well as to provide for efficient distribution of licensed beverages.