Alcohol Education
Advocates of Drinking Responsibly
IWBDA members are comitted to being "part of the solution" in the prevention of Advocates of Drinking Responsibly Beer distributors and brewers are absolutely committed to reducing drunk driving, illegal underage drinking and alcohol abuse. They are deeply involved in the communities in which they live and do business. The industry has spent over $200 million over the last 10 years to fund research, public safety, and education and prevention campaigns to curb alcohol abuse.
Bemiss Distributing Company, Inc.
Contact: Paul Bemiss
101 South Industrial Parkway
P.O. Box 493
West Union, IA 52175
563.422.6095
Educate Youth on Underage and Illegal Drinking:
• Donated approximately $2,000 to programs such as DARE throughout their territory.
• Provided “Family Talk” and “College Alcohol Awareness” booklets to the 2 colleges in our territory.
Promote the Responsible Use of Our Product:
• Provided 10 designated driver billboards throughout the key summer selling season and the holiday seasons.
• Provided a free shuttle bus for our biggest event that usually has approximately 8,000 people in attendance.
Retailer/Server Training:
• Sponsored Training for Intervention ProcedureS (TIPS) training with the help of local law enforcement and offered it to our retail accounts and provided them with a meal as well.
Partner with Law Enforcement:
• Provided 300 “WE ID” Drivers License booklets throughout our territory to our accounts.
Chuck Whittenburg Distributing, Inc.
Contact: Charley Whittenburg
419 East Second Street
Spencer, IA 51301
712.262.4117
Educate Youth on Underage and Illegal Drinking:
• Contribute cash donations to 5 prom committees.
• Distributed “Family Talk” and “Drivers License Guide”.
• Funded billboards on “Let’s Talk”.
• Funded speaker for Spencer School System.
• Funded rides home for college market.
Promote the Responsible Consumption of Our Product:
• Funded cab rides all year-round in Spencer, Storm Lake and Okoboji.
• Placed 10 billboards on designated driver, safe boating program.
• Point-of-sale imprints for concert series and special events.
Retailer/Server Training:
• In 2007, conducted server training for 100 people for RAGBRAI.
• In 2007, conducted Training for Intervention ProcedureS (TIPS) for on-premise retailers in market for about 35 employees.
Partner with Law Enforcement:
• Provided 100 Drivers License ID booklets to local law enforcement.
Dale Lee Distributing Company, Inc.
Contact: Joe Lee
9925 – 6th Street SW
Cedar Rapids, IA 52404
319.848.2337
Educate Youth on Underage and Illegal Drinking:
• Distributed “We ID” and “Prevent Don’t Provide” posters, danglers, cooler door stickers, window stickers, table tents and neons to both on and off-premise accounts.
• Incorporated a social norming program along with the “We ID” and Designated Driver messages in all presentations to the Downtown Alcohol Board in Iowa City.
• Sponsored “Street Smarts” Speaker Organization to present to area colleges and local high school.
• Implemented new “Who’s Your Bud?” Designated Driver program and held promotions at on-premise accounts promoting Designated Drivers posters, table tents, signage and radio spots were used to promote the new campaign.
• Distributed “Family Matters” materials to middle school parents. Educating parents on their role of educating their kids and helping them to make responsible choices.
Promote the Responsible Consumption of Our Product:
• Purchased radio spots on 3 local stations featuring the responsibility message during key holiday focus periods.
• Ran continual public service announcements on 3 local radio stations, stressing the importance of responsible drinking and designated drivers year round. Heavy play of PSA’s during holiday focus periods.
• Ran print advertising in various major newspapers in Cedar Rapids and Iowa City, The Greek Telephone Directory at the University of Iowa, On Campus Magazine and numerous other small town publications. Also had advertising in major sporting event programs.
• Featured the “Responsibility Matters” logo on all in-house signage.
• Displayed “Responsibility Matters” and “Who’s Your Bud?” posters and banners at special events.
• Implemented a “Good Sport” program at sporting events, concerts, fairs and festivals. This program encourages responsible consumption and behavior among adult fans and consumers.
• Supported Cedar Rapids Power Squadron; an organization that supports boating safety.
Retailer/Server Training:
• Distributed over 150 “We ID” Drivers License books to all high volume retailers to assist the staff in properly identifying consumers of legal drinking age.
• Offered “We ID” and “Prevent Don’t Provide” training material to all retail establishments to train them on the importance of properly identifying consumers of legal drinking age.
Partner with Law Enforcement:
• Partnered with the Iowa State Patrol, the Cedar Rapids Police Department, Linn County Sheriff’s Department and the Iowa City Police Department distributing over 200 Drivers License books.
• Offered training materials to support the Iowa City Police in their Training For Interventions ProcedureS (TIPS).
Doll Distributing LLC/ Des Moines
Contact: Mark Doll
1901 DeWolf Street
Des Moines, IA 50316
515.263.3208
Educate Youth on Underage and Illegal Drinking/Operation ID:
• Provide “Family Talk” and “College Talk” brochures and videos to schools, libraries, video stores, and PTA groups through out the community.
• Distributed “We ID” and “Prevent Don’t Provide” posters, danglers, cooler door stickers, window stickers, table tents and neons to both on and off-premise accounts, focusing on everyday and key holidays.
• Work closely with the Iowa State Fair this year to promote the “Who’s Your Bud Theme”? Designate a driver.
• Advertising with local media outlets
• Partnered with local law enforcement regarding programs to educate youth.
• Focused on the Back to School, Graduation, and Prom time frames to enforce our message in the market with media and point of sale.
• Kept in contact with local universities to offer any help when needed.
Promote the Responsible Use of Our Product:
• Placed "Responsibility Matters" point of sale in the market, including neon’s, table tents, messages on scoreboards, PSA announcements, etc.
• Also placed "Responsibility Matters" POS at all special events.
• Sponsored print and radio advertising spots promoting responsible drinking during key holidays through out the year.
• Work with local radio station to offer Holiday Safe Ride to on premise establishments for the holiday season from Thanksgiving to New Years. Providing over 200 cab rides home.
• "Holiday Great Party Guide" for the off premise.
• Offered "Responsibility Matters" wristbands to all special events.
• Hand out Motorcycle safety information and reminders at several bike nights in the market.
• Worked with the local marina on a boating safely campaign.
• Work with local teams to promote the “Good Sport” program at their venues.
Retailer/Server Training:
• Offered Training for Intervention ProcedureS (TIPS) training for on and off premise retail accounts 12 times a year.
• Offer Train the Trainer program (TIPS) once a quarter, which certifies individuals to train their own staff.
• Legal age calendars and license booklets given to over 1,000 retail accounts.
• Distributed over 500 "Learn 2 Serve" trainer cards to venues for server training.
Partner with Law Enforcement
• Provided 500 Drivers License booklets throughout our territory to local law enforcement.
• Offered training materials to support the local police department in their Training For Interventions ProcedureS (TIPS).
• Work with law enforcement departments to support their community efforts as well as getting our message out: i.e. K-9 units, drug enforcement booklets, etc.
Doll Distributing LLC/Council Bluffs
Contact: Scott Doll
3501 23rd Avenue
Council Bluffs, IA 51501
712.323.5701
Educate Youth on Underage and Illegal Drinking:
- Donated “College Talk” brochures to local area high schools to be included in their graduation packets.
- Donated “Family Talk” brochures to local area high schools.
- Distributed “WE ID” legal drinking age point-of-sale to all on and off-premise accounts.
- Promoted Anheuser-Busch’s “Good Sport Programs” at Iowa Western Community College and sporting events at the MidAmerica Center.
- Sponsored Linda Dutil, an educational speaker, to an area high school to teach the students about the effects of making bad choices.
- Sponsored a program titled "Living Proof" presented by Sarah Panzau as a continuing effort to make smart, safe choices to the students at Lewis Central Middle School and High School.
Promote the Responsible Consumption of Our Product:
- Placed 7 billboards with safe driving messages during May, June, July, October and December reminding to use a designated driver.
- Placed 4 articles in local newspapers reminding people to drink responsibly, to designate a driver, and giving tips on how to have a safe holiday season.
- Provided over 300 radio PSA’s on local stations reminding people to drink responsibly, and to designate a driver.
- Will be providing cab rides home for Halloween and in the months of November and December.
- Offered free cab rides home through a program called "Alert Cab" for St.Patrick's Day.
Retailer/Server Training
• Provided Training For Intervention ProcedureS (TIPS) to over 600 accounts on safe serving over the holidays.
• Provided over 600 accounts with information on server training websites.
• Provided and offered free server training through “Learn2Serve” to on and off premise accounts.
• Provided drivers license booklets to all retail accounts to aid in identifying fake ID’s.
• Provided a quarterly newsletter to all accounts including tips on how to identify over consumption, how to deal with abuse, minors and denying service.
Partner with Law Enforcement
• Provided materials to local law enforcement to make them aware of our efforts towards implementing our underage drinking programs in the community.
Fahr Beverage, Inc.
Contact: Bob Fahr
1369 Martin Road
P.O. Box 358
Waterloo, IA 50704
319.234.2605
Educate Youth on Underage and Illegal Drinking:
• Placed 2 print ads in the Waterloo/Cedar Falls Courier (Operation ID, Back-To-School Prevent Don’t Provide).
• Provided 27 high schools with “Family Talk” introduction Brochures, Guidebooks, Magnets and Bookmarks.
• Monetary donations to 27 high schools for parents to use money towards After Prom Events to keep kids from leaving the events and participate in underage drinking.
• Provided 6 “Family Talk” videos to Hy-Vee (Cedar Falls), Family video (Cedar Falls), Family video (Waterloo-Kimball), Hudson High School, Dike-New Hartford High School, Cedar Falls/Waterloo Public Libraries.
• Distributed "WE I.D." legal drinking at point-of-sale to over 300 restaurants, bars, convenience stores and liquor stores (included legal age calendars, WE I.D. poster reminders, table tents, cooler stickers, Push/Pull stickers, shelf strips, and custom POS).
• Distributed "WE I.D." server buttons/stickers to over 200 servers and bartenders.
• Distributed 55,000 wristbands to accounts and special events to prevent underage and illegal drinking.
Promote the Responsible Consumption of Our Product:
• Hosted GOOD SPORT Designated Driver Programs at the Waterloo Black Hawks.
• Hosted GOOD SPORT Designated Driver Programs at the Waterloo Bucks.
• Hosted GOOD SPORT Designated Driver Programs at the Cedar Falls Raceway.
• Hosted GOOD SPORT Designated Driver Programs at the Independence Motor Speedway.
• Placed 1 GOOD SPORT Stadium Billboard in Young Arena for 2006-20067 Seasons.
• Placed 2 GOOD SPORT logos and web links on venue websites (Waterloo Bucks, Independence Motor Speedway).
• Placed 8 GOOD SPORT and WHO’S YOUR BUD? POS banners in the arena.
• Distributed 30 GOOD SPORT goodie bags for those that signed up to be a designated driver for each game at the Waterloo Black Hawk games and gave a Dale Jr. gas can grill to the Good Sport of the Year.
• Placed 1 GOOD SPORT/Designated Driver, team work ad for the Cedar Valley Athletes Magazine
• Press Release submitted 1 published in the Waterloo/Cedar Falls Courier for hosting the GOOD SPORT booth at the Waterloo Black Hawks.
• Press Release submitted 1 published in the Independence Bulletin for hosting the GOOD SPORT booth at the Independence Motor Speedway.
• Placed 2 Print Ads in the Waterloo/Cedar Falls Courier (St. Patrick’s Day, Safe Boating).
• Placed "Responsibility Matters" banners at over 20 special events.
• Distributed 65 Responsibility Matters t-shirts to servers and designated drivers at on-premise promotions.
• Submitted 10 Letters to the Editor to the Waterloo/Cedar Falls Courier had 9 published.
• Provided $2,000 to Pathways for use in their alcohol education programs.
Retailer/Server Training:
• Hosted 2 Training for Intervention Procedures (TIPS) training classes for bartenders and servers of alcohol beverages. These classes, in total, trained 20 persons.
• Provided 425 drivers license ID booklets to local retailers to aid in identifying false ID’s.
Partner with Law Enforcement:
• Provided 100 Drivers License ID booklets to Police and County Sheriff’s Departments to aid in identifying false ID’s.
• Met 2 times with Cedar Falls Police Department to continue our partnered efforts.
• Met 1 time with Waterloo Police Department (Captain and Education Officer) to discuss and develop possible partnered efforts to combat underage drinking and promote responsible drinking.
Fleck Sales Company/Cedar Rapids
Contact: Dudley Fleck
11125 High Life Court SW
Cedar Rapids, IA 52404
319.848.8275
Educate Youth on Underage and Illegal Drinking:
• Supported Coralville Chamber of Commerce and Hy Vee in training staff on alcohol awareness in preparation for RAGBRAI.
Promote the Responsible Consumption of Our Product:
• Provided “We ID” stickers and other point-of-sale to all customers as needed.
Retailer/Server Training:
• Worked with local police departments.
• Met with 6 retailers to teach Training For Intervention ProcedureS (TIPS).
Partner with Law Enforcement:
• Have hosted 3 “Train the Trainers” for Training For Intervention ProcedureS (TIPS) classes.
Fleck Sales Company/West Burlington
Contact: Dudley Fleck
2204 West Mt. Pleasant Street
West Burlington, IA 52655
319.754.6736
Educate Youth on Underage and Illegal Drinking:
• Provided “Family Talk” and “Let’s Talk” to Burlington Steamboat Days – 6 day event.
• Placed “WE ID” point of sale in all convenience and grocery stores.
• Placed legal age calendars in all our taverns and bars.
• In December we helped our U.S. Marines fill a Miller Lite semi-trailer for the Toys for Tots program, spending all night in the trailer until it was filled.
Promote the Responsible Consumption of Our Product:
• Posted “Designate A Driver” posters in all our on and off-premise accounts early November through the holidays.
Retailer/Server Training:
• Held 2 Training For Intervention ProcedureS (TIPS) training programs for bars in Fort Madison and Bloomfield area.
Partner with Law Enforcement:
• Provided 100 license ID books between all our local police and sheriff’s departments.
• Fleck Sales Company’s Branch Sales Manager, Tim Manderscheid, is Chairman of the Des Moines County area Crime Stoppers program.
Humes Distributing, Inc.
Contact: Jim Humes
400 North 5th Street
P.O. Box 205
Fort Dodge, IA 50501
515.573.7271
Educate Youth on Underage and Illegal Drinking:
• Distributed “WE ID” point-of-sale to 200 accounts in our territory.
• Distributed Letters to the Editors to 14 newspapers in our territory inviting the public to ask for free “Family Talk” booklets.
• Distributed letters to 19 high schools and 16 middle schools in our territory inviting them to ask for free “Family Talk” booklets for parents of their students.
Promote the Responsible Consumption of Our Product:
• Supplied approximately 650 Community Awareness & Education items for promotions and other community events.
• Supplied approximately 52,000 wristbands to events in our territory.
Retailer/Server Training:
• Supplied 37 accounts in our territory with 39 ID booklets to aid in identifying false ID’s.
Partner with Law Enforcement:
• Supplied 7 police and county sheriff’s departments with 61 ID booklets to aid in identifying false ID’s.
Ike Auen Distributing Company, Inc.
Contact: Jim Auen
102 North Grant Road
P.O. Box 15
Carroll, IA 51401
712.792.2294
Educate Youth on Underage and Illegal Drinking:
• Co-sponsored Save-A-Life Tour at Kuemper Catholic High School.
Promote the Responsible Consumption of our Product:
• 10 billboards
• 8 print ads
• 200 radio spots
Partner with Law Enforcement
• Distributed 100 Driver License booklets to Carroll and Crawford County Sheriff and Police Departments.
Iowa Beverage Systems, Inc.
Contact: Mike Brewington
2115 NE 58th Avenue
Des Moines, IA 50313
515.266.2274
Educate Youth on Underage and Illegal Drinking:
• Supplied and reviewed "Responsible Events" Planning kits for 53 special event organizers as well as Iowa State University and Drake Public Safety and Security Departments.
• Distributed “We ID” point-of-sale materials to over 300 convenience and liquor stores in Central and Southern Iowa.
• Distributed over 1,000 copies of “Let’s Talk” via in-store displays.
• Offered “Let’s Talk” books to Des Moines school system.
Promote the Responsible Consumption of our Product:
• Placed 19 billboards in the Des Moines and Ames metro areas reminding consumers to celebrate responsibly and to designate a driver.
• Sponsored for the 16th year, the Miller Lite Safe Ride. In 2006, 944 people were given safe rides home. Over the past 16 years Iowa Beverage has provide safe rides home to more than 11,000 people.
Retailer/Server Training:
• Hosted 3 Training For Intervention ProcedureS (TIPS) training classes at Iowa Beverage Systems where approximately 110 servers were trained.
Partner with Law Enforcement:
• Provided over 1,000 Drivers License ID catalogs to county and municipal law enforcement agencies in 2005.
• Provided legal age wristbands to all sponsored events including over 50,000 legal age wristbands to the Iowa State Fair.
Kabrick Distributing Co. of Britt
Contact: David Kabrick
212 Fifth Street NW
P.O. Box 235
Britt, IA 50423
641.843.3816
Educate Youth on Underage and Illegal Drinking:
• Supplied “Family Talk” program and educational materials to 12 middle school districts including: Britt, Kanawha, Clarion, Eagle Grove, Belmond, Garner, Crystal Lake, Thompson, Lake Mills, Forest City, Emmetsburg and Hampton. Also, 5 local video stores for free rental.
• Distributed over 100 Driver License booklets and legal age calendars to retail accounts.
• Distributed “We ID” and “Prevent Don’t Provide” legal drinking age point-of-sale to over 150 retail establishments.
• Distributed over 15,000 wristbands at local fairs, festivals, concerts and special events to help prevent underage drinking.
• Co-sponsored the “Save a Life Tour” training program in conjunction with Iowa Lakes Community College Foundation.
Promote the Responsible Consumption of Our Product:
• Placed 18 billboards in various locations throughout 7 counties reminding people to celebrate responsibly, prevent underage drinking, and to designate a driver
• Distributed 50,000 coasters across entire state of Iowa in partnership with ABATE of Iowa promoting responsibility.
• Placed 165 radio spots in November and December promoting moderate consumption and the use of a designated driver.
Partner with Law Enforcement:
• Provided 100 drivers license ID booklets to the following Police and County Sheriff’s departments to aid in identifying false ID’s. Police Departments: Algona, Britt, Emmetsburg, Garner, Clarion, Forest City, Kanawha and Hampton. County Sheriff’s Departments: Kossuth, Hancock, Palo Alto, Wright, Winnebago, and Franklin.
Kabrick Distributing Co. of Mason City
Contact: Jason Hahn
1809 South Benjamin P.O. Box 78
Mason City, IA 50401
641.423.4151
Educate Youth on Underage and Illegal Drinking:
• Distributed “WE ID” point-of-sale to over 200 accounts.
• Supplied 20,000 wristbands to over 39 special events.
Promote the Responsible Consumption of Our Product:
• Places 2 “Drink Responsible” billboards over northern Iowa.
• Placed 52 “Drink Responsible” radio ads reminding people to drink responsibly.
Partner with Law Enforcement:
• Provided over 50 Drivers License booklets to law enforcement and retailers.
Kirchhoff Distributing Company, Inc
Contact: Ron Kirchhoff.
5035 Chavenelle Road P.O. Box 692
Dubuque, IA 52004
563.556.8911
Educate Youth on Underage and Illegal Drinking:
• Distributed over 100 videos of “Family Talk” and “College Talk” during service club meetings and local taste tests in off-premise accounts.
• Participated and helped host a Resident Advisor Meeting for the 4 Dubuque area colleges. Local law enforcement, judge, magistrate, defense attorney, prosecutor and a substance abuse counselor presented the information for safe campuses.
Promote the Responsible Consumption of Our Product:
• Permanent billboard for using a designated driver on a main highway in Dubuque.
• Provided 40,000 wristbands for events.
• Banners for events always carry a responsibility message.
• Provide cab service for New Years Eve in our Clinton market.
Retailer/Server Training:
• We host Training For Intervention ProcedureS (TIPS) training courses in our hospitality room – 6 sessions in 2006.
Partner with Law Enforcement
• Provided 250 Drivers License ID books to the Dubuque, Jackson, Delaware and Clinton County law enforcement agencies.
• Participate in the Dubuque County Safe Youth Coalition to provide extra police officers during prom, homecoming and graduation seasons.
• Actively involved with the Iowa Alcohol Risk Reduction Committee.
• Provide safe boating information for all marinas in our area.
L & L Distributing Company, Inc.
Contact: Charlie Lanphier
514 Clark Street
Sioux City, IA 51101
712.255.0135
Educate Youth on Underage and Illegal Drinking:
• Distributed “WE ID” legal drinking age calendars and point-of-sale to over 60 convenience and liquor stores.
• Distributed 200 “WE ID” buttons to several concert & entertainment venues. Example: Tyson Event Center, Convention Center and the Orpheum Theatre.
• Advertise our “Family Talk” guides in programs that would likely be distributed to parents.
• Provided 47,000 wristbands to our retailers in 2006.
Promote the Responsible Consumption of Our Product:
• Placed 18 billboard locations in Woodbury, Plymouth, Cherokee and Monona Counties in the spring promoting the use of “Designated Drivers”.
• Have placed several ads in the Sioux City Journal and the monthly Sports Authority magazine promoting “Designated Drivers”.
Retailer/Server Training
• We offer casual on site server training for all interested on-premise retail accounts and also have the Busch Satellite TIPS training available at our warehouse for all interested on and off-premise retailers and their employees. We offered that benefit at no cost to any retailer or employee who wishes to be certified.
Partner with Law Enforcement
• We provided 100 Drivers License ID booklets to police and sheriff’s departments in Plymouth County to aid in consumer awareness classes.
• Provided wristbands at no cost to all licensed account who wish to card and band patrons for concerts, festivals and special events.
Matthews Distributing Company of Iowa, Inc.
Contact: Bob Wise
2459 Kerper Blvd., Suite 101
Dubuque, IA 52001
563.557.8811
Promote the Responsible Consumption of Our Product:
• We will be running 25-second “Rules of the Road” safety campaign commercials on the 4 Radio Dubuque stations to help eliminate accidents and enlighten some drivers.
• We will be making a total investment of $600 per year to run safety campaign messages.
Premier-Midwest Beverage
Contact: Brad Genners
1410 5th Avenue
Council Bluffs, IA 51501
712.322.7304
Promote the Responsible Consumption of Our Product:
• 5% of our total marketing budget dedicated towards responsibility materials provided by our suppliers.
• Incorporate Designated Driver programs into our special event sponsorships.
• Provide materials such as Drivers License ID booklets, legal age calendars, etc. to retail accounts.
Premium Beverage/Calmar
Contact: Craig Frana
2371 – 175th Street
Calmar, IA 52132
563.562.3251
Promote the Responsible Consumption of Our Product:
• Radio ads – “Have a Designated Driver” ran over local stations during the holidays.
Retailer/Server Training:
• Hosted workshop with local casino to train all staff on responsible serving.
Partner with Law Enforcement:
• Provided Driver License booklets to local retailers.
Premium Beverage/Mason City
Contact: Greg Waner
1603 South Pierce
Mason City, IA 50401
641.423.0114
Promote the Responsible Consumption of Our Product:
• Radio ads – “Have a Designated Driver” ran over local stations during the holidays.
Retailer/Server Training:
• Hosted workshop with local casino to train all staff on responsible serving.
Partner with Law Enforcement:
• Provided Driver License booklets to local retailers.
Schwartz Beer Wholesalers
Contact: Jon Schwartz
#14 K Avenue,
Omeco Industrial Park P.O. Box 654
Ottumwa, IA 52501
641.684.8838
Educate Youth on Underage and Illegal Drinking:
• 100 “Let’s Talk” booklets in grocery stores, convenience and liquor stores.
• “WE ID” buttons available on request to bars and convenience stores.
Promote the Responsible Consumption of Our Product:
• All of our ads include “Think When You Drink” ad slicks.
Partner with Law Enforcement:
• Drivers License ID booklets available on request for any bars, convenience stores and local and county police departments.
Vanguard Distributing Corporation
Contact: Bill Wallace
8717 Northwest Boulevard
Davenport, IA 52806
563.391.7777
Educate Youth on Underage and Illegal Drinking:
• 30,000 wristbands provided at special events to identify minors.
• Letters were written to editors of 4 local newspapers
• “WE ID” server buttons and legal age calendars were used at special events.
• “WE ID” banners and neons hung at special events.
• “Family Talk” booklets to area schools.
• Speakers for area junior high and high schools.
Promote the Responsible Consumption of Our Product:
• Designated Driver programs in local bars with food and non-alcoholic beverages.
• Boating and skiing water safety programs at special events held on the riverfront.
• Print and radio advertising promoting responsible drinking.
• Displays at grocery stores during the Thanksgiving and Christmas holidays with take home brochures “Make It a Great Party”.
• 4 Designated Driver billboards located in the Quad City area promoting responsible drinking – November and December.
Retailer/Server Training:
• Host in-house Training For Intervention ProcedureS (TIPS) training via satellite for on-premise and off-premise accounts.
• Provide “WE ID” neons, metal signs, and mirrors for retail accounts.
• Provide retailers with “WE ID” video training tapes.
• Legal age calendars and license booklets given to retail accounts.
Partner with Law Enforcement:
• Provided 50 Drivers License booklets to local police and county sheriff departments. | 
